Apple raises prices on Macs, iPads, and HomePods across India and global markets, with some products seeing increases of up to Rs. 1 lakh. The iPhone lineup is the only major category left untouched.
This did not come out of nowhere. Apple CEO Tim Cook had already flagged the move publicly, saying soaring DRAM and NAND flash storage prices — driven heavily by demand from AI infrastructure build-outs — had made increases “unavoidable.” The company had, in his words, been trying to shield customers from component cost spikes for as long as possible. That window has now closed.
The scale of some of these revisions is striking. The Mac mini M4 jumps from Rs. 59,900 to Rs. 94,900 — a 58 percent increase on a product Apple had positioned as an accessible entry point into its desktop ecosystem. The MacBook Pro M5 Max goes from Rs. 3,99,900 to Rs. 4,99,900, a clean Rs. 1 lakh hike. The MacBook Air M5, easily Apple’s most popular laptop in India, climbs Rs. 29,000 to Rs. 1,49,900. Even the base iPad and HomePod mini — products that were once considered relatively affordable Apple hardware — have seen price increases.
Apple is not operating in isolation here. Microsoft also revised pricing across its hardware portfolio recently, with Xbox consoles seeing significant increases in multiple markets. The broader pattern is hard to ignore: component cost pressures are working their way through the entire consumer electronics industry simultaneously, and brands are no longer absorbing the difference.
The one notable holdout is the iPhone. Apple has not revised iPhone pricing in India or globally, though Bloomberg’s Mark Gurman has suggested the company is unlikely to wait until the iPhone 18 launch cycle to act. Given that Cook’s earlier comments made no distinctions between product categories, the iPhone’s current pricing looks less like a permanent exception and more like a temporary one.
The Rs. 1 lakh increase on the MacBook Pro M5 Max is difficult to justify as anything other than Apple concluding that buyers at that price point will absorb it — which they probably will. The more consequential hike is on the Mac mini, where a 58 percent jump fundamentally changes the calculus for anyone who saw it as an affordable desktop option.
